Advertising and Integrated Marketing Communications - MRKTG303 (2019)

This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for a specified organisation.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG273, MKTG373 and MRKTG203

Semesters and Locations

Occurrence Code When taught Where taught
19B (HAM)B Semester : 8 Jul 2019 - 3 Nov 2019 Hamilton
19B (TGA)B Semester : 8 Jul 2019 - 3 Nov 2019 Tauranga

Timetabled Lectures for Advertising and Integrated Marketing Communications (MRKTG303)

DayStartEndRoomDates
MRKTG303-19B (HAM)
Tue4:00 PM5:00 PMS.1.04Jul 8 - Oct 13
Wed2:00 PM3:00 PML.G.04Jul 8 - Oct 13
MRKTG303-19B (TGA)
Mon9:00 AM11:00 AMTCBD.3.05Jul 8 - Oct 13
Wed2:00 PM3:00 PMTCBD.3.02Jul 8 - Oct 13

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG303 for more details


Indicative Fees for Advertising and Integrated Marketing Communications (MRKTG303)

Occurrence Domestic International
 Tuition Resource 
19B (HAM) $824 $0 $3566
19B (TGA) $824 $0 $3566
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Advertising and Integrated Marketing Communications (MRKTG303)

The following paper outlines are available for Advertising and Integrated Marketing Communications (MRKTG303).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Paper details current as of : 23 August 2019 4:27pm
Indicative fees current as of : 29 July 2019 3:04pm

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