This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for a specified organisation.

Teaching Periods and Locations


19B (HAM) Paper outline	B Trimester : 08 Jul 2019 - 03 Nov 2019	Hamilton	On-campus	100% internal assessment
19B (TGA) Paper outline	B Trimester : 08 Jul 2019 - 03 Nov 2019	Tauranga	On-campus	100% internal assessment

If your paper outline is not linked below, try the previous year's version of this paper.

Timetabled lectures and tutorials

19B (HAM) 19B (TGA)

Name	Day	Time	Room	Dates
Lecture 1	Tue	4:00 PM - 5:00 PM	S.1.04, Hamilton	Jul 9 - Oct 13
Lecture 2	Wed	2:00 PM - 3:00 PM	-	Jul 10 - Oct 13

Visit the online timetable for this paper for more details

Name	Day	Time	Room	Dates
Lecture 1	Mon	9:00 AM - 11:00 AM	-	Jul 8 - Oct 13
Lecture 2	Wed	2:00 PM - 3:00 PM	TCBD.3.02, Tauranga	Jul 10 - Oct 13

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


19B (HAM)	$824
19B (TGA)	$824

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


19B (HAM)	$3,566
19B (TGA)	$3,566

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG303