Consumer and Buyer Behaviour - MRKTG302 (2019)
The paper provides psychological and social frameworks for analysing and influencing consumer decision-making - focusing on attitudes, motivational drivers, heuristics, and personality types, applicable to all five consumer decision stages.
Paper Information
Points: | 15.0 |
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Prerequisite(s): | MKTG151 or MRKTG101 |
Internal assessment / examination: | 100:0 |
Restriction(s): | MKTG255, MKTG355, MKTG455 and MRKTG202 |
Trimesters and Locations
Occurrence Code | When taught | Where taught |
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19A (HAM) | A Trimester : 25 Feb 2019 - 23 Jun 2019 | Hamilton |
19B (HAM) | B Trimester : 8 Jul 2019 - 3 Nov 2019 | Hamilton |
19B (TGA) | B Trimester : 8 Jul 2019 - 3 Nov 2019 | Tauranga |
Timetabled Lectures
The Timetable for 2019 is not available.
Indicative Fees for Consumer and Buyer Behaviour (MRKTG302)
Occurrence | Domestic | International | |
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Tuition | Resource | ||
19A (HAM) | $824 | $3566 | |
19B (HAM) | $824 | $3566 | |
19B (TGA) | $824 | $3566 |
Paper Outlines
The following paper outlines are available for Consumer and Buyer Behaviour (MRKTG302).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Marketing
Paper details current as of : 22 March 2024 8:11pm
Indicative fees current as of : 30 March 2024 4:32am