Advertising and Integrated Marketing Communications - MRKTG203 (2019)
This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
Paper Information
Points: | 15.0 |
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Prerequisite(s): | MRKTG101 or MKTG151 |
Internal assessment / examination: | 100:0 |
Restriction(s): | MKTG273, MKTG373, MRKTG303 |
Trimesters and Locations
Occurrence Code | When taught | Where taught |
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19B (HAM) | B Trimester : 8 Jul 2019 - 3 Nov 2019 | Hamilton |
19B (TGA) | B Trimester : 8 Jul 2019 - 3 Nov 2019 | Tauranga |
Timetabled Lectures
The Timetable for 2019 is not available.
Indicative Fees for Advertising and Integrated Marketing Communications (MRKTG203)
Occurrence | Domestic | International | |
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Tuition | Resource | ||
19B (HAM) | $824 | $3566 | |
19B (TGA) | $824 | $3566 |
Paper Outlines
The following paper outlines are available for Advertising and Integrated Marketing Communications (MRKTG203).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Marketing | Tourism and Hospitality Management
Other available years: Integrated Marketing Communications - MRKTG203 (2024) , Integrated Marketing Communications - MRKTG203 (2023) , Integrated Marketing Communications - MRKTG203 (2022) , Integrated Marketing Communications - MRKTG203 (2021) , Integrated Marketing Communications - MRKTG203 (2020) , Advertising and Integrated Marketing Communications - MRKTG203 (2018)
Paper details current as of : 22 March 2024 8:11pm
Indicative fees current as of : 28 March 2024 4:32am