Consumer and Buyer Behaviour - MRKTG202 (2019)
The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.
|Prerequisite(s):||MRKTG101 or MKTG151|
|Internal assessment / examination:||100:0|
|Restriction(s):||MKTG255, MKTG355, MRKTG302|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|19A (HAM)||A Trimester : 25 Feb 2019 - 23 Jun 2019||Hamilton|
|19B (HAM)||B Trimester : 8 Jul 2019 - 3 Nov 2019||Hamilton|
|19B (TGA)||B Trimester : 8 Jul 2019 - 3 Nov 2019||Tauranga|
The Timetable for 2019 is not available.
Indicative Fees for Consumer and Buyer Behaviour (MRKTG202)
Available Subjects: Marketing
Paper details current as of : 16 September 2020 9:11am
Indicative fees current as of : 4 June 2020 3:25pm