This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.

Teaching Periods and Locations


18B (HAM) Paper outline	B Trimester : 09 Jul 2018 - 04 Nov 2018	Hamilton	On-campus	75% internal assessment, 25% examinations

Timetabled lectures and tutorials

18B (HAM)

Name	Day	Time	Room	Dates
Lecture 1	Thur	2:00 PM - 4:00 PM	-	Jul 12 - Oct 14

Visit the online timetable for this paper for more details

Indicative Fees

Domestic

International


18B (HAM)	$808

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.


18B (HAM)	$3,396

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Additional information

Subject regulations

MRKTG203