Advertising and Integrated Marketing Communications - MRKTG203 (2018)
This paper covers online and offline media and techniques, in addition to traditional advertising and promotional tools. Students develop a promotional campaign plan based on strategic decision-making for an organisation.
Paper Information
| Points: | 15.0 |
|---|---|
| Prerequisite(s): | MRKTG101 or MKTG151 |
| Internal assessment / examination: | 75:25 |
| Restriction(s): | MKTG273, MKTG373, MRKTG303 |
Semesters and Locations
| Occurrence Code | When taught | Where taught |
|---|---|---|
| 18B (HAM) | B Semester : 9 Jul 2018 - 4 Nov 2018 | Hamilton |
Timetabled Lectures
The Timetable for 2018 is not available.
Indicative Fees for Advertising and Integrated Marketing Communications (MRKTG203)
| Occurrence | Domestic | International | |
|---|---|---|---|
| Tuition | Resource | ||
| 18B (HAM) | $808 | $0 | $3396 |
Paper Outlines for Advertising and Integrated Marketing Communications (MRKTG203)
The following paper outlines are available for Advertising and Integrated Marketing Communications (MRKTG203).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Marketing
Other available years: Advertising and Integrated Marketing Communications - MRKTG203 (2020) , Advertising and Integrated Marketing Communications - MRKTG203 (2019)
Paper details current as of : 20 January 2020 2:00pm
Indicative fees current as of : 12 November 2019 11:10am