Consumer and Buyer Behaviour - MRKTG202 (2018)
The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.
|Prerequisite(s):||MRKTG101 or MKTG151|
|Internal assessment / examination:||100:0|
Semesters and Locations
|Occurrence Code||When taught||Where taught|
|18A (HAM)||A Semester : 26 Feb 2018 - 24 Jun 2018||Hamilton|
|18B (HAM)||B Semester : 9 Jul 2018 - 4 Nov 2018||Hamilton|
The Timetable for 2018 is not available.
Indicative Fees for Consumer and Buyer Behaviour (MRKTG202)
Available Subjects: Marketing
Paper details current as of : 28 February 2020 9:18am
Indicative fees current as of : 31 January 2020 4:26pm