Fundamentals of Successful Marketing - MRKTG101 (2018)
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
|Internal assessment / examination:||50:50|
|Restriction(s):||MKTG151 and MKTG209|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|18A (HAM)||A Trimester : 26 Feb 2018 - 24 Jun 2018||Hamilton|
|18B (HAM)||B Trimester : 9 Jul 2018 - 4 Nov 2018||Hamilton|
|18C (ZUC)||C Trimester : 17 Sep 2018 - 27 Jan 2019||Zhejiang University City College, Hangzhou China|
The Timetable for 2018 is not available.
Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)
Paper details current as of : 31 July 2020 9:24am
Indicative fees current as of : 4 June 2020 3:25pm