MRKTG101

Fundamentals of Successful Marketing

2018

15

100

A Trimester, B Trimester, C Trimester

Hamilton, Zhejiang University City College, Hangzhou China

MKTG151 and MKTG209

To see available locations for each teaching period, view the teaching periods and locations table.

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Teaching Periods and Locations
18A (HAM)
Paper outline 		A Trimester :
26 Feb 2018 - 24 Jun 2018 		Hamilton On-campus 50% internal assessment, 50% examinations
18B (HAM)
Paper outline 		B Trimester :
09 Jul 2018 - 04 Nov 2018 		Hamilton On-campus 50% internal assessment, 50% examinations
18C (ZUC)
Paper outline 		C Trimester :
17 Sep 2018 - 27 Jan 2019 		Zhejiang University City College, Hangzhou China On-campus 50% internal assessment, 50% examinations

Timetabled lectures and tutorials

18A (HAM) 18B (HAM)
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 12:00 PM - Feb 26 - Jun 3
Lecture 2 Wed 11:00 AM - 12:00 PM MSB.1.04, Hamilton Feb 28 - Jun 3
Lecture 3 Thur 12:00 PM - 1:00 PM MSB.1.04, Hamilton Mar 1 - Jun 3
Visit the online timetable for this paper for more details
Name Day Time Room Dates
Lecture 1 Mon 11:00 AM - 12:00 PM - Jul 9 - Oct 14
Lecture 2 Tue 9:00 AM - 10:00 AM - Jul 10 - Oct 14
Lecture 3 Thur 11:00 AM - 12:00 PM MSB.1.04, Hamilton Jul 12 - Oct 14
Visit the online timetable for this paper for more details

Indicative Fees

    • You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Domestic
International
18A (HAM) $808
18B (HAM) $808
18C (ZUC) $808

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.
18A (HAM) $3,396
18B (HAM) $3,396
18C (ZUC) $3,396

You will be sent an enrolment agreement which will confirm your fees. Tuition fees shown are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Available subjects

Marketing

Tourism and Hospitality Management

Disciplinary Foundation Papers

Human Resource Management

Additional information

  • Paper details current as of 27 Jan 2024 13:19pm
  • Indicative fees current as of 28 Apr 2024 01:30am