Fundamentals of Successful Marketing - MRKTG101 (2018)
This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.
Paper Information
Points: | 15.0 |
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Internal assessment / examination: | 50:50 |
Restriction(s): | MKTG151 and MKTG209 |
Trimesters and Locations
Occurrence Code | When taught | Where taught |
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18A (HAM) | A Trimester : 26 Feb 2018 - 24 Jun 2018 | Hamilton |
18B (HAM) | B Trimester : 9 Jul 2018 - 4 Nov 2018 | Hamilton |
18C (ZUC) | C Trimester : 17 Sep 2018 - 27 Jan 2019 | Zhejiang University City College, Hangzhou China |
Timetabled Lectures
The Timetable for 2018 is not available.
Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)
Occurrence | Domestic | International | |
---|---|---|---|
Tuition | Resource | ||
18A (HAM) | $808 | $3396 | |
18B (HAM) | $808 | $3396 | |
18C (ZUC) | $808 | $3396 |
Paper Outlines
The following paper outlines are available for Fundamentals of Successful Marketing (MRKTG101).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Disciplinary Foundation Papers | Human Resource Management | Marketing | Tourism and Hospitality Management
Other available years: Fundamentals of Successful Marketing - MRKTG101 (2024) , Fundamentals of Successful Marketing - MRKTG101 (2023) , Fundamentals of Successful Marketing - MRKTG101 (2022) , Fundamentals of Successful Marketing - MRKTG101 (2021) , Fundamentals of Successful Marketing - MRKTG101 (2020) , Fundamentals of Successful Marketing - MRKTG101 (2019)
Paper details current as of : 12 March 2024 7:59pm
Indicative fees current as of : 19 March 2024 4:32am