Strategic Brand Management - MKTG471 (2018)
This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and issues in building and managing brands over time.
Paper Information
Points: | 20.0 |
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Prerequisite(s): | MKTG251 or MKTG351 |
Internal assessment / examination: | 100:0 |
Restriction(s): | MKTG371 |
Note: This paper will be delivered to Tauranga via video-conference. A minimum of six confirmed enrolments, two weeks before the paper starts, is required for the paper to be offered in Tauranga.
Trimesters and Locations
Occurrence Code | When taught | Where taught |
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18A (HAM) | A Trimester : 26 Feb 2018 - 24 Jun 2018 | Hamilton |
18A (TGA) | A Trimester : 26 Feb 2018 - 24 Jun 2018 | Tauranga |
Timetabled Lectures
The Timetable for 2018 is not available.
Indicative Fees for Strategic Brand Management (MKTG471)
Occurrence | Domestic | International | |
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Tuition | Resource | ||
18A (HAM) | $1077 | $4528 | |
18A (TGA) | $1077 | $4528 |
Paper Outlines
The following paper outlines are available for Strategic Brand Management (MKTG471).
If your paper occurrence is not listed contact the Faculty or School office.
Additional Information
Available Subjects: Marketing
Other available years: Strategic Brand Management - MKTG471 (2017)
Paper details current as of : 22 March 2024 8:11pm
Indicative fees current as of : 29 March 2024 4:32am