Strategic Brand Management - MKTG471 (2017)

This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and issues in building and managing brands over time.

Paper Information

Points: 20.0
Prerequisite(s): MKTG251 or MKTG351
Internal assessment / examination: 1:0

Note: This paper will be delivered to Tauranga via video-conference. A minimum of six confirmed enrolments, two weeks before the paper starts, is required for the paper to be offered in Tauranga.

Trimesters and Locations

Occurrence Code When taught Where taught
17B (HAM)B Trimester : 10 Jul 2017 - 29 Oct 2017 Hamilton
17B (TGA)B Trimester : 10 Jul 2017 - 29 Oct 2017 Tauranga

Timetabled Lectures

The Timetable for 2017 is not available.


Indicative Fees for Strategic Brand Management (MKTG471)

Occurrence Domestic International
 Tuition Resource 
17B (HAM) $1056 $4312
17B (TGA) $1056 $4312
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines

The following paper outlines are available for Strategic Brand Management (MKTG471).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Other available years: Strategic Brand Management - MKTG471 (2018)

Paper details current as of : 22 March 2024 8:11pm
Indicative fees current as of : 29 March 2024 4:32am

This page has been reformatted for printing.