Public Relations (2023)
Public relations is an exciting, fast-growing industry that involves using strategic communication to help an organisation maintain trusted relationships with its key stakeholders, seek to influence people's opinions or behaviour, and achieve its overall mission. If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in PR may be right for you. It may also involve working with journalists, organising events, crisis/issues management, sponsorship and fundraising, government lobbying, and community/corporate relations.
Public Relations is available as a first major for the Bachelor of Business (BBus), the Bachelor of Climate Change (BCC), the Bachelor of Communication (BC) and the Bachelor of Management Studies with Honours (BMS(Hons)). Public Relations may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.
To complete Public Relations as a single major for the BBus, BC, BCC and BMS(Hons), students must gain 135 points from papers listed for Public Relations, including 105 points above 100 level, and 60 points above 200 level. Students must complete PUBRL101, one paper from MRKTG101 or STMGT101; PUBRL201, PUBRL204, PUBRL205, PUBRL302, PUBRL303, PUBRL304 and PUBRL305. BBus and BMS(Hons) students may count one of WSOMM396 or WSOMM399 in place of 15 points from PUBRL302, PUBRL303 or PUBRL304.
To complete Public Relations as part of a double major for the BBus, BC, BCC, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Public Relations, including 90 points above 100 level, and 45 points above 200 level. Students must complete PUBRL101, one paper from MRKTG101 or STMGT101; PUBRL201, PUBRL204, PUBRL205, PUBRL302, PUBRL304 and PUBRL305.
To complete a minor in Public Relations, students must complete 60 points from the papers listed for the Public Relations major, including at least 30 points above 100 level. Students must complete PUBRL101.
 There will be no new enrolments into the BMS(Hons) from 2024. Students who commenced a BMS(Hons) in 2023 or prior should contact the Waikato Management School for programme advice.
Note: Students are encouraged to contact the Waikato Management School for programme advice.
On this page
- Prescriptions for the GradCert(PR) and GradDip(PR)
- Prescriptions for the PGCert(PR), PGDip(PR), BBus(Hons), BCS(Hons) and MMS
- 100 Level
- 200 Level
- 300 Level
- 500 Level
- 800 Level
- 900 Level
Prescriptions for the GradCert(PR) and GradDip(PR)
A Graduate Certificate and Graduate Diploma are available to graduates who have not included Public Relations at an advanced level in their first degree. The qualification regulations define the subject requirements for the Graduate Certificate and Graduate Diploma. There are no specified subject papers that must be completed for these programmes.
Prescriptions for the PGCert(PR), PGDip(PR), BBus(Hons), BCS(Hons) and MMS
The qualification regulations define the subject requirements for the BBus(Hons), BCS(Hons), PGCert(PR), PGDip(PR) and MMS. There are no specified subject papers that must be completed for the BBus(Hons), BCS(Hons), and PGCert(PR) programmes.
PGDip(PR) students must complete LCOMM583, LCOMM584, PUBRL591.
MMS students must complete MNMGT581 and one of PUBRL591, PUBRL592, PUBRL593, PUBRL594, and 30 points from LCOMM583, LCOMM584. Students taking the 120 point MMS are required to complete at least 60 points from the papers listed for the subject. Students taking the 180 point MMS are required to complete at least 120 points from the papers listed for the subject.
Code Paper Title Points Occurrence / Location MRKTG101 Fundamentals of Successful Marketing 15.0 23A (Hamilton), 23A (Online), 23A (Tauranga), 23B (Hamilton), 23B (Hamilton Waikato College), 23B (Online), 23G (Hamilton), 23VB (National Economics University, Vietnam) & 23X (Zhejiang University City College, Hangzhou China) This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value. PUBRL101 Introduction to Public Relations 15.0 23A (Hamilton) This paper introduces students to various kinds of tools and expertise used by public relations practitioners in their effort to build relationships between an organisation and its stakeholders. STMGT101 Introduction to Management 15.0 23A (Hamilton), 23B (Hamilton), 23B (Tauranga), 23VA (National Economics University, Vietnam) & 23X (Zhejiang University City College, Hangzhou China) Explores the world of management in organisations, the roles of managers and how they strategise, plan, organise, and motivate staff to achieve goals.
Code Paper Title Points Occurrence / Location PUBRL201 Media Relations and Publicity 15.0 23B (Hamilton) This paper provides students with concepts and techniques that enable them to create and report news for traditional and social media and to communicate effectively on behalf of organisations. PUBRL202 Health Communication 15.0 23A (Hamilton) This paper explores the construction and evaluation of communication campaigns to address health issues in communities and organisations. The campaigns use communication theory to design persuasive and innovative health campaigns. PUBRL204 Contemporary Public Relations Writing 15.0 23A (Hamilton) Modern communications professionals write to represent organisations across many different audiences, purposes and contexts. PUBRL204 teaches students to select and use a range of genres from established media to emerging digital platforms. PUBRL205 Internal Communication and Organisational Change 15.0 23B (Hamilton) This paper introduces students to communication as central to organisational practices. It provides theoretical and practical insights to equip students to identify, analyse, and respond to communication challenges in contemporary organisations.
Code Paper Title Points Occurrence / Location PUBRL301 Stakeholder and Community Engagement 15.0 No occurrences This paper is designed to develop capacity in students to develop and facilitate ethical collaborative communication and relationship engagement activities with a diverse range of stakeholders within communities. PUBRL302 Issues and Crisis Management 15.0 23B (Hamilton) PUBRL302 takes a case study approach to learning to understand and strategically adapt to a wide range of issues and to respond to crises that may threaten organisational viability and wellbeing. PUBRL303 Events Management 15.0 23A (Hamilton) This experiential paper draws together best practice in event management from a practical, business, and operational perspective. The paper covers researching, designing, planning, and implementing an event for a client. PUBRL304 Corporate Social Responsibility and Social License 15.0 23A (Hamilton) This paper introduces students to the concepts and practices of corporate social responsibility, and the associated need for organisations to establish their social license to operate. Without such a license, organisational legitimacy is threatened. PUBRL305 Public Relations Campaigns 15.0 23B (Hamilton) Public Relations Campaigns is the capstone course in the public relations major. It develops students' strategic approach to public relations challenges and hone their communication skills as well as ability to build trustworthy relationships with their organisation stakeholders. PUBRL305 is a practice-oriented paper that helps stu... WSOMM396 Management Internship 15.0 23A (Hamilton), 23A (Tauranga), 23B (Hamilton), 23B (Tauranga), 23C (Hamilton) & 23C (Tauranga) The Management Internship provides students with the opportunity to apply their management discipline-based knowledge to an authentic project within an organisation. WSOMM399 Report of an Investigation 15.0 23A (Hamilton), 23A (Tauranga), 23B (Hamilton) & 23B (Tauranga) This paper offers students the opportunity to complete a directed investigation of an approved topic relevant to an organisation or industry and in an area related to their management discipline of study.
Code Paper Title Points Occurrence / Location LCOMM584 Sustainable Futures 30.0 23B (Hamilton) Individuals and organisations operate in contexts that are increasingly complex and uncertain. They face issues that are global in nature and which threaten long term sustainability. To successfully meet fast changing futures, contexts and stakeholders must be addressed. New styles of leadership and management are thus required, ac... PUBRL591 Public Relations Dissertation 30.0 23X (Hamilton) A report on the findings of a theoretical or empirical investigation. PUBRL592 Public Relations Dissertation 60.0 23X (Hamilton) A report on the findings of a theoretical or empirical investigation. PUBRL593 Public Relations Thesis 90.0 23X (Hamilton) An externally examined piece of written work that reports on the findings of supervised research. PUBRL594 Public Relations Thesis 120.0 23X (Hamilton) An externally examined piece of written work that reports on the findings of supervised research.
Code Paper Title Points Occurrence / Location PUBRL800 Public Relations MPhil Thesis 120.0 23X (Hamilton) No description available.
Code Paper Title Points Occurrence / Location PUBRL900 Public Relations PhD Thesis 120.0 23I (Hamilton), 23J (Hamilton), 23K (Hamilton), 23X (Hamilton) & 23X (Tauranga) No description available.
2023 Catalogue of Papers information current as of : 7 June 2023 9:03am