Business Analytics (2023)

Business Analytics is available as a minor.

To complete the minor in Business Analytics, students must complete 60 points including 30 points above 100 level. At least 30 points must be selected from BUSAN coded papers.

Students must select from: CSMAX101, DIGIB101, BUSAN205, MRKTG205, BUSAN300, BUSAN301 and BUSAN302.

On this page

• Prescriptions for the GradCertBA
• 100 Level
• 200 Level
• 300 Level

• Prescriptions for the GradCertBA

  The qualification regulations define the subject requirements for the Graduate Certificate.

  Graduate Certificate in Business Analytics students must complete 60 points from: BUSAN205, BUSAN300, BUSAN301 and BUSAN302.

• 100 Level

  Code	Paper Title	Points	Occurrence / Location
  CSMAX101	The World of Data	15.0	23B (Hamilton)
  This paper teaches students how to build datasets for analysis in health science, and critically evaluate and effectively present the results of such analyses, using commonly used software such as Excel, R, and SPSS. Students are introduced to issues of privacy, and cultural considerations for Maori and Indigenous health.
  DIGIB101	The World of Digital Business	15.0	23B (Hamilton), 23B (Hamilton Waikato College) & 23VB (National Economics University, Vietnam)
  Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business.

• 200 Level

  Code	Paper Title	Points	Occurrence / Location
  BUSAN205	Data Analytics with Business Applications	15.0	23A (Hamilton), 23B (Hamilton), 23B (Tauranga), 23G (Hamilton), 23VA (National Economics University, Vietnam) & 23X (Zhejiang University City College, Hangzhou China)
  This paper introduces various data analytical methods and illustrates their business and economics applications, showing how to use data to communicate more convincingly and to produce better-informed business decisions.
  MRKTG205	Marketing Analytics and Insights	15.0	23A (Hamilton) & 23A (Tauranga)
  This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.

• 300 Level

  Code	Paper Title	Points	Occurrence / Location
  BUSAN300	Management of Big Data	15.0	23B (Hamilton)
  This paper addresses the key issues associated with the management of big data addressing the what, when, and how questions when faced with complex data sets unsuitable for traditional data processing applications.
  BUSAN301	Contemporary Tools for Business Analytics	15.0	23A (Hamilton)
  In this paper students gain hands-on experience in using a range of business analytics tools and techniques, with a particular focus on web-based software tools.
  BUSAN302	Data-Informed Decision Making	15.0	23B (Hamilton)
  This paper further develops students' data analytics mindset and builds competencies in quantitative analysis techniques. It focuses on data wrangling, explorations, visualisation and machine learning techniques. Students will utilise R to visualise data, detect trends and patterns, and make data-informed inferences and prediction...