Business Analytics (2023)
Business analytics is concerned with extracting, managing, and presenting data in a way that value is maximised and decision making is optimised. It involves taking all forms of data, using contemporary business and visualisation tools to produce better decision outcomes and business success.
Business Analytics is available as a minor.
To complete the minor in Business Analytics, students must complete 60 points including 30 points above 100 level. At least 30 points must be selected from BUSAN coded papers.
Students must select from: CSMAX101, DIGIB101, BUSAN205, MRKTG205, BUSAN300, BUSAN301 and BUSAN302.
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Prescriptions for the GradCertBA
The qualification regulations define the subject requirements for the Graduate Certificate.
Graduate Certificate in Business Analytics students must complete 60 points from: BUSAN205, BUSAN300, BUSAN301 and BUSAN302.
Code Paper Title Points Occurrence / Location CSMAX101 The World of Data 15.0 23B (Hamilton) This paper teaches students how to build datasets for analysis in health science, and critically evaluate and effectively present the results of such analyses, using commonly used software such as Excel, R, and SPSS. Students are introduced to issues of privacy, and cultural considerations for Maori and Indigenous health. DIGIB101 The World of Digital Business 15.0 23B (Hamilton), 23B (Hamilton Waikato College) & 23VB (National Economics University, Vietnam) Information and communications technologies are fundamentally changing business operations. This paper introduces all aspects associated with the ever-evolving field of digital business.
Code Paper Title Points Occurrence / Location BUSAN205 Data Analytics with Business Applications 15.0 23A (Hamilton), 23B (Hamilton), 23B (Tauranga), 23G (Hamilton), 23VA (National Economics University, Vietnam) & 23X (Zhejiang University City College, Hangzhou China) This paper introduces various data analytical methods and illustrates their business and economics applications, showing how to use data to communicate more convincingly and to produce better-informed business decisions. MRKTG205 Marketing Analytics and Insights 15.0 23A (Hamilton) & 23A (Tauranga) This paper will introduce students to the cleaning, management, manipulation, visualisation and analysis of primary and secondary marketing data. Students will learn to apply appropriate analytical techniques required for marketing careers, and to interpret results of analyses for applied decision-making purposes.
Code Paper Title Points Occurrence / Location BUSAN300 Management of Big Data 15.0 23B (Hamilton) This paper addresses the key issues associated with the management of big data addressing the what, when, and how questions when faced with complex data sets unsuitable for traditional data processing applications. BUSAN301 Contemporary Tools for Business Analytics 15.0 23A (Hamilton) In this paper students gain hands-on experience in using a range of business analytics tools and techniques, with a particular focus on web-based software tools. BUSAN302 Data-Informed Decision Making 15.0 23B (Hamilton) This paper further develops students' data analytics mindset and builds competencies in quantitative analysis techniques. It focuses on data wrangling, explorations, visualisation and machine learning techniques. Students will utilise R to visualise data, detect trends and patterns, and make data-informed inferences and prediction...
2023 Catalogue of Papers information current as of : 31 May 2023 12:20pm