Creative Media (2021)

Creative Media focuses on creative arts knowledge and skills, and how they can be utilised and applied within communication roles. It develops creative knowledge skills by emphasising the power of clear, engaging, persuasive, and powerful storytelling, messaging and meaning making across a variety of settings. It will blend applications of text, image, sound in still, auditory, moving and interactive spaces. Creative Media includes papers in design thinking, professional and creative writing, the grammar of moving image, semiotics of sound, creative communication, audience reception and user patterns.

Creative Media is available as a first major for the Bachelor of Communication (BC). Creative Media may also be included as a second major or minor in other undergraduate degrees, subject to approval of the Division in which the student is enrolled.

To complete Creative Media as a single major for the BC, students must gain 135 points from papers listed for Creative Media, including 105 points above 100 level, and 60 points above 200 level. Students must complete ARTSC112, MEDIA100, DSIGN252 or LINGS204, COMMS201, MEDIA207, COMMS301, COMMS302, MEDIA305 or MEDIA307, and MEDIA310.

To complete Creative Media as part of a double major for the BC, or other undergraduate degree, students must gain 120 points from papers listed for Creative Media including 90 points above 100 level, and 45 points above 200 level. Students must complete ARTSC112, MEDIA100, DSIGN252 or LINGS204, COMMS201, MEDIA207, 30 points from COMMS301, COMMS302, MEDIA310, and MEDIA305 or MEDIA307.

To complete a minor in Creative Media, students must complete 60 points from the papers listed for the Creative Media major, including at least 30 points above 100 level.


On this page


  • Prescriptions for the GradCert(CM) and GradDip(CM)

    A Graduate Certificate and Graduate Diploma are available to graduates who have not included Creative Media at an advanced level in their first degree.

    For further details, contact the Division of Arts, Law, Psychology and Social Sciences Office.

  • 100 Level

    Code Paper Title Points Occurrence / Location
    ARTSC112Music, Sound and Human Communication15.021B (Hamilton)
    Every day we communicate using complex linguistic and musical systems. This paper will explore the role of sound and music in human communication and the cognitive, social, and cultural processes, which underlie such communication. The paper takes a broad, interdisciplinary look at all aspects of sound and musical communication, fr...
    MEDIA100Understanding Visual Culture15.021A (Hamilton), 21A (Online), 21X (Zhejiang University City College, Hangzhou China) &
    Our lives are dominated by still and moving images and visual technologies. This paper will constitute an important first step in learning to understand how images variously work to convey ideas, their impact and influence on our behaviour, thinking and culture. It draws on a broad theoretical platform from aesthetics, art history,...
  • 200 Level

    Code Paper Title Points Occurrence / Location
    COMMS201Creative Media Production15.0No occurrences
    This paper will engage students with a client-based approach to media production. Students will be asked to produce creative projects adhering to strict criteria in a variety of media formats including film, animation, podcasts, audio-visual installations, and studio-based productions.
    DSIGN252Cultural Perspectives for Design15.021B (Hamilton) & 21X (Zhejiang University City College, Hangzhou China)
    The paper provides students with an understanding of culture-specific perspectives on design issues and the ability to apply these in diverse contexts.
    LINGS204Language of Social Media15.0No occurrences
    This paper introduces students to the study of language in the genre of social media, using linguistics theory and concepts.
    MEDIA207Transmedia Storytelling15.0No occurrences
    This paper explores transmedia storytelling in a variety of contexts. Students will engage with narratives that are spread across multiple media platforms and develop a critical understanding of key concepts and frameworks.
  • 300 Level

    Code Paper Title Points Occurrence / Location
    COMMS301Creative Media Project15.021X (Hamilton)
    This paper provides an opportunity for students to develop and carry out a small scale creative media project with relative independence. Students will work with a supervisor to develop original creative content as a multi-platform experience.
    COMMS302Art for Social Change15.0No occurrences
    This paper will explore how different forms of cultural and creative expression have been able to effect social change. Focus is given to effective ways and means creative arts have to challenge society's deepest assumptions and trigger perceptual change, action and civic responsibility. This paper encourages students to adopt artistic thinking and action to prompt social change.
    MEDIA305Interactive Media Design15.021B (Hamilton) & 21X (Zhejiang University City College, Hangzhou China)
    Create your own interactive projects that expand your creative practice. Students will engage with contemporary arts practices to devise audio-visual installations, evaluate the rise of interactivity in gaming and VR, and create projects that blend different media formats.
    MEDIA307Professional Studio Production15.0No occurrences
    This paper allows students to explore professional studio production roles and experience working within, and as part of a studio ecology. Students learn to communicate and work in a controlled live production space comprising of a control (live editing) booth and studio floor (green screen, operating studio pedestal mounted cameras & lighting rig). Studio production increases the complexity, organization and combination of specialised roles required for a variety of film productions. The paper has direct application to future work prospects in film and television studio environments.
    MEDIA310Human Interest Storytelling15.0No occurrences
    This paper will explore creative non-fiction audio-visual storytelling in a variety of contexts. Students will produce a portfolio of practical outputs within a human interest framework that focuses on specific social, cultural, and political issues.

2021 Catalogue of Papers information current as of : 26 November 2021 8:46am

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