Advanced Advertising Strategy - MRKTG552 (2019)
This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.
|Prerequisite(s):||MRKTG101 and MRKTG200 (or instructor's discretion).|
|Internal assessment / examination:||100:0|
|Restriction(s):||MINT552 or MKTG552|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|19A (NET)||A Trimester : 25 Feb 2019 - 23 Jun 2019||Online|
Timetabled Lectures for Advanced Advertising Strategy (MRKTG552)
There are no timetabled lectures for MRKTG552.
NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG552 for more details
Indicative Fees for Advanced Advertising Strategy (MRKTG552)
Paper Outlines for Advanced Advertising Strategy (MRKTG552)
The following paper outlines are available for Advanced Advertising Strategy (MRKTG552).
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Other available years: Advanced Advertising Strategy - MRKTG552 (2020)
Paper details current as of : 29 May 2020 8:56am
Indicative fees current as of : 29 May 2020 8:56am