Consumer and Buyer Behaviour - MRKTG302 (2019)

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making - focusing on attitudes, motivational drivers, heuristics, and personality types, applicable to all five consumer decision stages.

Paper Information

Points: 15.0
Prerequisite(s): MKTG151 or MRKTG101
Internal assessment / examination: 100:0
Restriction(s): MKTG255, MKTG355, MKTG455 and MRKTG202

Trimesters and Locations

Occurrence Code When taught Where taught
19A (HAM)A Trimester : 25 Feb 2019 - 23 Jun 2019 Hamilton
19B (HAM)B Trimester : 8 Jul 2019 - 3 Nov 2019 Hamilton
19B (TGA)B Trimester : 8 Jul 2019 - 3 Nov 2019 Tauranga

Timetabled Lectures for Consumer and Buyer Behaviour (MRKTG302)

MRKTG302-19A (HAM)
Wed3:00 PM5:00 PMS.G.02Feb 25 - Jun 2
Thu3:00 PM4:00 PMS.G.02Feb 25 - Jun 2
MRKTG302-19B (HAM)
Tue9:00 AM10:00 AMS.G.02Jul 8 - Oct 13
Fri1:00 PM3:00 PML.G.04Jul 8 - Oct 13
MRKTG302-19B (TGA)
Mon1:00 PM3:00 PMTCBD.3.05Jul 8 - Oct 13
Tue4:00 PM5:00 PMTCBD.2.13Jul 8 - Oct 13

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG302 for more details

Indicative Fees for Consumer and Buyer Behaviour (MRKTG302)

Occurrence Domestic International
 Tuition Resource 
19A (HAM) $824 $0 $3566
19B (HAM) $824 $0 $3566
19B (TGA) $824 $0 $3566
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Consumer and Buyer Behaviour (MRKTG302)

The following paper outlines are available for Consumer and Buyer Behaviour (MRKTG302).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Paper details current as of : 26 May 2020 8:32am
Indicative fees current as of : 31 January 2020 4:26pm

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