Public Relations (2018)

Public relations is an exciting, fast-growing industry that involves using strategic communication to help an organisation maintain trusted relationships with its key stakeholders, seek to influence people's opinions or behaviour, and achieve its overall mission. If you enjoy writing and talking to different people, and love framing ideas in imaginative and engaging ways, then a career in PR may be right for you. It may also involve working with journalists, organising events, crisis/issues management, sponsorship and fundraising, government lobbying, and community/corporate relations.

Public Relations is available as a first major for the Bachelor of Business, Bachelor of Communication Studies and Bachelor of Management Studies with Honours. Public Relations may also be included as a second major or as a minor in other undergraduate degrees, subject to the approval of the Faculty in which the student is enrolled.

To complete Public Relations as a single major for the BBus, BCS, and BMS(Hons), students must gain 135 points from papers listed for Public Relations, including 105 points above 100 level, and 60 points above 200 level. Students must complete PUBRL101, one paper from ACCTN101, ECONS101, FINAN101, either MGSYS101 or MGSYS201, MRKTG101, STMGT101; PUBRL201, PUBRL202, PUBRL204, PUBRL301, PUBRL302 and 30 points from DIGIB301, LCOMM301, LCOMM303 and PUBRL303. BBus students may count one of MNMGT395, MNMGT396 or MNMGT399, and BCS students may count LCOMM300, in place of 15 points from the 30 point option list.

To complete Public Relations as part of a double major for the BBus, BCS, BMS(Hons) or other undergraduate degree, students must gain 120 points from papers listed for Public Relations, including 90 points above 100 level, and 45 points above 200 level. Students must complete PUBRL101; one paper from ACCTN101, ECONS101, FINAN101, either MGSYS101 or MGSYS201, MRKTG101, STMGT101; PUBRL201, PUBRL202, PUBRL204, PUBRL301, PUBRL302 and 15 points from DIGIB301, LCOMM301, LCOMM303 and PUBRL303.

To complete a minor in Public Relations, students must complete 60 points from the papers listed for the Public Relations major, including at least 30 points above 100 level. Students must complete PUBRL101.

Note: Students are encouraged to contact the Waikato Management School for programme advice.


On this page


  • Prescriptions for the GradCert(PR) and GradDip(PR)

    A Graduate Certificate and Graduate Diploma are available to graduates who have not included Public Relations at an advanced level in their first degree. The qualification regulations define the subject requirements for the Graduate Certificate and Graduate Diploma. There are no specified subject papers that must be completed for these programmes.

  • Prescriptions for the BBus(Hons), BCS(Hons), PGCert(PR), PGDip(PR) and MMS

    The qualification regulations define the subject requirements for the BBus(Hons), BCS(Hons), PGCert(PR), PGDip(PR) and MMS. There are no specified subject papers that must be completed for the BBus(Hons), BCS(Hons), and PGCert(PR) programmes.

    PGDip(PR) students must complete LCOMM584, MCOM585; and 60 points from LCOMM502, LCOMM583, PUBRL591.

    MMS students must complete MCOM585, MNMGT581 and one of PUBRL590, PUBRL591, PUBRL592, PUBRL593, PUBRL594, and 30 points from LCOMM502, LCOMM583, LCOMM584.

  • 100 Level

    Code Paper Title Occurrence / Location
    LCOMM102Communication in an Online Society18B (Hamilton)
    This paper introduces students to communication practices, concepts, and issues that they are likely to encounter as citizens, communicating professionals, community members, and participants in a highly mediated online world.
    PUBRL101Introduction to Public Relations18A (Hamilton)
    This paper introduces students to various kinds of tools and expertise used by public relations practitioners in their effort to build relationships between an organisation and its stakeholders.
  • 200 Level

    Code Paper Title Occurrence / Location
    LCOMM200Management Communication18A (Hamilton) & 18B (Hamilton)
    This paper focuses on the processes by which managers communicate with those inside and outside their organisation. It explores managers' main communicative practices and introduces students to some of the major theories underlying management communication as an area of study.
    LCOMM201Professional Speaking18B (Hamilton) & 18T (Hamilton)
    This highly practical paper focuses on the skills, principles, and practices of developing and delivering professional speeches and presentations across a wide range of professional purposes and contexts.
    PUBRL201Media Relations and Publicity18B (Hamilton)
    This paper provides students with concepts and techniques that enable them to create and report news for traditional and social media and to communicate effectively on behalf of organisations.
    PUBRL202Health Communication Campaigns18B (Hamilton)
    This paper explores the construction and evaluation of communication campaigns to address health issues in communities and organisations. The campaigns use communication theory to design persuasive and innovative health campaigns.
    PUBRL203Events Management18A (Hamilton) & 18A (Tauranga)
    This experiential paper draws together best practice in event management from a practical, business, and operational perspective. The paper covers researching, designing, planning, and implementing an event for a client.
    PUBRL204Contemporary Public Relations Writing18A (Hamilton)
    Modern communications professionals write to represent organisations across many different audiences, purposes and contexts. PUBRL204 teaches students to select and use a range of genres from established media to emerging digital platforms.
  • 300 Level

    Code Paper Title Occurrence / Location
    MCOM332Professional and Public Relations Writing18A (Hamilton) & 18A (Tauranga)
    This paper focuses on the theory and practice of written communication in public relations and other professional contexts. Students learn to design, write and edit a portfolio of documents, including a brochure, an annual report narrative, and a newsletter.
    MCOM333Public Relations Campaigns18B (Hamilton) & 18B (Tauranga)
    This paper may not normally be counted towards a Leadership Communication major. It is recommended that BCS students complete MCOM220 prior to enrolling in this paper. This paper will be delivered to Tauranga via Video-conference.
    MCOM334Public Relations Cases18T (Online)
    This paper provides students with the concepts and techniques needed to evaluate the public relations strategies of organisations.
    MCOM335Media and Public Relations18B (Hamilton) & 18B (Tauranga)
    This paper focuses on the skills, principles and practices of managing ethical and sustainable relationships with media stakeholders. It includes writing for news media, working with television appearances.
    MCOM336Negotiation and Persuasion18B (Hamilton)
    This paper examines the theory and practice of persuasion and negotiation in a range of professional contexts.
    MCOM339Events and Communication Management18A (Hamilton) & 18A (Tauranga)
    Event management is a strategic public relations, marketing and communication tool for organisations of all sizes. This experiential learning paper draws together best practice in event and communication management from a practical business and operational perspective. The paper covers all aspects of event planning. Students will r...
    MCOM340Communicating Social Change18B (Hamilton)
    This paper examines a range of theoretical and practical approaches to the communication and management of social change, especially the health and well-being of communities, organisations, and other social groups, and emerging human rights issues.
    MSYS319Industry Experience 218C (Online)
    This paper requires a period of four to thirteen weeks work experience in an appropriate and approved host organisation with relevance to the student's degree and major. Investigation of three research topics supports the academic component of the paper.
  • 400 Level

    Code Paper Title Occurrence / Location
    MCOM431Negotiation and Persuasion18B (Hamilton)
    This paper examines the theory and practice of persuasion and negotiation in a range of professional contexts.
    MCOM432Professional and Public Relations Writing18A (Hamilton) & 18A (Tauranga)
    This paper focuses on the theory and practice of written communication in public relations and other professional contexts. Students learn to design, write, and edit a portfolio of documents, including a brochure, an annual report narrative, and a newsletter.
    MCOM440Communicating social change18B (Hamilton)
    This paper examines a range of theoretical and practical approaches to the communication and management of social change, especially the health and well-being of communities, organisations, and other social groups, and emerging human rights issues.
    MCOM495Industry Experience 418C (Online)
    A period of four to thirteen weeks internship is spent in a host organisation with relevance to the student's major, located in New Zealand or overseas. Students find their own host organisation, which is then approved by the departmental co-ordinator. In addition to the time spent in the host organisation, Weekly small group elect...
    MCOM499Report of an Investigation18D (Hamilton), 18E (Hamilton), 18F (Hamilton), 18G (Hamilton), 18H (Hamilton), 18I (Hamilton), 18J (Hamilton), 18K (Hamilton), 18L (Hamilton) & 18M (Hamilton)
    Directed investigation of an approved topic, available only to students enrolled in the BMS degree.
  • 500 Level

    Code Paper Title Occurrence / Location
    MCOM502Managing Virtual Team Communication18B (Online)
    Managing and participating in teams is a feature of organisational life and the everyday workplace. Increasingly, work teams are dependent on communication technologies for effective communication. This paper investigates theory and practice of team communication with specific reference to the capacities of communication technologi...
    MCOM583Leadership, Communication and Transformation18B (Hamilton)
    Our focus in this paper will be on leadership communication, or the ways leaders and followers interact and the ways leaders attempt to create and shape meanings through images and words. We will also explore a range of ideas about what it means to lead and the assumptions, beliefs, and values embedded and shaped in diverse leaders...
    MCOM584Sustainable Futures18A (Hamilton) & 18A (Online)
    Individuals and organisations operate in contexts that are increasingly complex and uncertain. They face issues that are global in nature and which threaten long term sustainability. To successfully meet fast changing futures, contexts and stakeholders must be addressed. New styles of leadership and management are thus required, ac...
    MCOM591Management Communication Dissertation18C (Hamilton)
    A report on the findings of a theoretical or empirical investigation.
    MCOM592Management Communication Dissertation18C (Hamilton)
    A report on the findings of a theoretical or empirical investigation.
    MCOM593Management Communication Thesis18C (Hamilton)
    An externally examined piece of written work that reports on the findings of supervised research.
    MCOM594Management Communication Thesis18C (Hamilton)
    An externally examined piece of written work that reports on the findings of supervised research.
    MCOM599Report of an Investigation18D (Hamilton), 18E (Hamilton), 18F (Hamilton), 18G (Hamilton), 18H (Hamilton), 18I (Hamilton), 18J (Hamilton), 18K (Hamilton), 18L (Hamilton) & 18M (Hamilton)
    Directed investigation of an approved topic, available only to students enrolled in the BMS(Hons) degree.
    MNGT501Research Methods in Management Studies18A (Hamilton), 18B (Hamilton), 18B (Online) & 18T (Hamilton)
    This paper aims to introduce students to the assumptions underlying the different methodologies and methods for performing research in the social sciences.The focus is on interpretive, positivist, critical, and mixed methods. The paper attempts to give students the conceptual and methodological resources needed to think and convers...
    STMG524Entrepreneurship, Theory and Practice18A (Hamilton)
    Entrepreneurship and new venture creation provide a major impetus for economic growth and development. In this paper the key issues and questions relating to theoretical perspectives of entrepreneurship will be explored, and the latest research on entrepreneurship discussed and critically evaluated.
  • 900 Level

    Code Paper Title Occurrence / Location
    MCOM900Management Communication PhD Thesis18C (Tauranga), 18C1 (Hamilton), 18C3 (Hamilton) & 18D (Hamilton)
    No description available.

2018 Catalogue of Papers information current as of : 20 January 2020 2:00pm

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