Fundamentals of Successful Marketing - MRKTG101 (2018)

This paper focuses on the role of Marketing in business, introducing students to marketing research, consumer behaviour, and analysis, as essential tools for developing brand positioning strategies that create value.

Paper Information

Points: 15.0
Internal assessment / examination: 50:50
Restriction(s): MKTG151 and MKTG209

Semesters and Locations

Occurrence Code When taught Where taught
18A (HAM)A Semester : 26 Feb 2018 - 24 Jun 2018 Hamilton
18B (HAM)B Semester : 9 Jul 2018 - 4 Nov 2018 Hamilton
18C (ZUC)C Semester : 17 Sep 2018 - 27 Jan 2019 Zhejiang University City College, Hangzhou China

Timetabled Lectures

The Timetable for 2018 is not available.


Indicative Fees for Fundamentals of Successful Marketing (MRKTG101)

Occurrence Domestic International
 Tuition Resource 
18A (HAM) $808 $0 $3396
18B (HAM) $808 $0 $3396
18C (ZUC) $808 $0 $3396
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Fundamentals of Successful Marketing (MRKTG101)

The following paper outlines are available for Fundamentals of Successful Marketing (MRKTG101).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Disciplinary Foundation Papers | Human Resource Management | Marketing | Tourism and Hospitality Management

Other available years: Fundamentals of Successful Marketing - MRKTG101 (2020) , Fundamentals of Successful Marketing - MRKTG101 (2019)

Paper details current as of : 20 November 2019 2:21pm
Indicative fees current as of : 12 November 2019 11:10am

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