Consumer and Buyer Behaviour - MRKTG202 (2018)

The paper provides psychological and social frameworks for analysing and influencing consumer decision-making, focusing on attitudes, motivational drivers, heuristics and personality types, applicable to all five consumer decision stages.

Paper Information

Points: 15.0
Prerequisite(s): MRKTG101 or MKTG151
Internal assessment / examination: 100:0
Restriction(s): MKTG255, MKTG355

Semesters and Locations

Occurrence Code When taught Where taught
18A (HAM)A Semester : 26 Feb 2018 - 24 Jun 2018 Hamilton
18B (HAM)B Semester : 9 Jul 2018 - 4 Nov 2018 Hamilton

Timetabled Lectures for Consumer and Buyer Behaviour (MRKTG202)

MRKTG202-18A (HAM)
Wed3:00 PM5:00 PMS.G.02Feb 26 - Jun 3
Thu3:00 PM4:00 PMS.G.03Feb 26 - Jun 3
MRKTG202-18B (HAM)
Tue3:00 PM5:00 PMS.1.04Jul 9 - Oct 14
Thu1:00 PM2:00 PMS.G.01Jul 9 - Oct 14

NB:There may be other timetabled events for this paper such as tutorials or workshops.
Visit the online timetable for MRKTG202 for more details

Indicative Fees for Consumer and Buyer Behaviour (MRKTG202)

Occurrence Domestic International
 Tuition Resource 
18A (HAM) $808 $0 $3396
18B (HAM) $808 $0 $3396
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Consumer and Buyer Behaviour (MRKTG202)

The following paper outlines are available for Consumer and Buyer Behaviour (MRKTG202).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Other available years: Consumer and Buyer Behaviour - MRKTG202 (2020) , Consumer and Buyer Behaviour - MRKTG202 (2019)

Paper details current as of : 23 August 2019 4:27pm
Indicative fees current as of : 29 July 2019 3:04pm

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