Advanced Advertising Strategy - MKTG552 (2018)

This advanced level paper seeks to deepen students' knowledge of how advertising and promotions work or don't work, as the case may be. The paper investigates managerially relevant topics using current theoretical approaches to promotion. The paper's approach is to start with persuasion and consumer decision making theory and move towards a practical understanding of how promotion influences consumers and purchasing behaviour.

Paper Information

Points: 30.0
Prerequisite(s): 60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department
Internal assessment / examination: 100:0

Trimesters and Locations

Occurrence Code When taught Where taught
18B (NET)B Trimester : 9 Jul 2018 - 4 Nov 2018 Online

Timetabled Lectures

The Timetable for 2018 is not available.


Indicative Fees for Advanced Advertising Strategy (MKTG552)

Occurrence Domestic International
 Tuition Resource 
18B (NET) $1898 $0 $6993
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Advanced Advertising Strategy (MKTG552)

The following paper outlines are available for Advanced Advertising Strategy (MKTG552).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Other available years: Advanced Advertising Strategy - MKTG552 (2017)

Paper details current as of : 29 May 2020 8:56am
Indicative fees current as of : 29 May 2020 8:56am

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