Developments in Marketing Strategy - MKTG551 (2018)
This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.
|Prerequisite(s):||60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department|
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|18A (HAM)||A Trimester : 26 Feb 2018 - 24 Jun 2018||Hamilton|
The Timetable for 2018 is not available.
Indicative Fees for Developments in Marketing Strategy (MKTG551)
Paper Outlines for Developments in Marketing Strategy (MKTG551)
The following paper outlines are available for Developments in Marketing Strategy (MKTG551).
If your paper occurrence is not listed contact the Faculty or School office.
Available Subjects: Marketing
Other available years: Developments in Marketing Strategy - MKTG551 (2017)
Paper details current as of : 4 June 2020 9:20am
Indicative fees current as of : 4 June 2020 3:25pm