Developments in Marketing Strategy - MKTG551 (2018)

This advanced level paper uses a student-centred seminar format to explore developments in the marketing literature. Students study both current and classic developments in knowledge about marketing strategy. Selecting a few topics for in-depth study allows students to critically evaluate and extend ideas from the literature. Topics may include market orientation, brand management, new products, pricing, advertising, and others. While earlier marketing strategy courses emphasise what marketing strategy entails and how to make strategy decisions, this course focuses on why.

Paper Information

Points: 30.0
Prerequisite(s): 60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department
Internal assessment / examination: 100:0

Trimesters and Locations

Occurrence Code When taught Where taught
18A (HAM)A Trimester : 26 Feb 2018 - 24 Jun 2018 Hamilton

Timetabled Lectures

The Timetable for 2018 is not available.


Indicative Fees for Developments in Marketing Strategy (MKTG551)

Occurrence Domestic International
 Tuition Resource 
18A (HAM) $1898 $0 $6993
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Developments in Marketing Strategy (MKTG551)

The following paper outlines are available for Developments in Marketing Strategy (MKTG551).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Other available years: Developments in Marketing Strategy - MKTG551 (2017)

Paper details current as of : 4 June 2020 9:20am
Indicative fees current as of : 4 June 2020 3:25pm

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