Strategic Brand Management - MKTG471 (2018)
This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and issues in building and managing brands over time.
|Prerequisite(s):||MKTG251 or MKTG351|
|Internal assessment / examination:||100:0|
Note: This paper will be delivered to Tauranga via video-conference. A minimum of six confirmed enrolments, two weeks before the paper starts, is required for the paper to be offered in Tauranga.
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|18A (HAM)||A Trimester : 26 Feb 2018 - 24 Jun 2018||Hamilton|
|18A (TGA)||A Trimester : 26 Feb 2018 - 24 Jun 2018||Tauranga|
The Timetable for 2018 is not available.
Indicative Fees for Strategic Brand Management (MKTG471)
Available Subjects: Marketing
Other available years: Strategic Brand Management - MKTG471 (2017)
Paper details current as of : 26 May 2020 8:32am
Indicative fees current as of : 31 January 2020 4:26pm