Strategic Brand Management - MKTG371 (2018)

This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and issues in building and managing brands over time.

Paper Information

Points: 20.0
Prerequisite(s): MKTG251 or MKTG351
Internal assessment / examination: 100:0
Restriction(s): MKTG471

Note: This paper will be delivered to Tauranga via video-conference.

Trimesters and Locations

Occurrence Code When taught Where taught
18A (HAM)A Trimester : 26 Feb 2018 - 24 Jun 2018 Hamilton

Timetabled Lectures

The Timetable for 2018 is not available.


Indicative Fees for Strategic Brand Management (MKTG371)

Occurrence Domestic International
 Tuition Resource 
18A (HAM) $1077 $0 $4528
You will be sent an enrolment agreement which will confirm your fees.
Tuition fees shown below are indicative only and may change. There are additional fees and charges related to enrolment - please see the Table of Fees and Charges for more information.

Paper Outlines for Strategic Brand Management (MKTG371)

The following paper outlines are available for Strategic Brand Management (MKTG371).
If your paper occurrence is not listed contact the Faculty or School office.

Additional Information

Available Subjects:  Marketing

Other available years: Strategic Brand Management - MKTG371 (2017)

Paper details current as of : 26 May 2020 8:32am
Indicative fees current as of : 31 January 2020 4:26pm

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