Strategic Brand Management - MKTG371 (2018)
This paper takes a consumer-oriented perspective to brand management. It examines why brands are important, what brands mean to consumers, and issues in building and managing brands over time.
|Prerequisite(s):||MKTG251 or MKTG351|
|Internal assessment / examination:||100:0|
Note: This paper will be delivered to Tauranga via video-conference.
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|18A (HAM)||A Trimester : 26 Feb 2018 - 24 Jun 2018||Hamilton|
The Timetable for 2018 is not available.
Indicative Fees for Strategic Brand Management (MKTG371)
Paper Outlines for Strategic Brand Management (MKTG371)
The following paper outlines are available for Strategic Brand Management (MKTG371).
If your paper occurrence is not listed contact the Faculty or School office.
Available Subjects: Marketing
Other available years: Strategic Brand Management - MKTG371 (2017)
Paper details current as of : 26 May 2020 8:32am
Indicative fees current as of : 31 January 2020 4:26pm