International Marketing - MKTG553 (2018)
This advanced level paper aims to find solutions to potential problems that firms entering a global market may face. The paper investigates managerially relevant topics (e.g. country-of origin effects, branding and pricing strategies, etc.) using the latest theories.
|Prerequisite(s):||60 points in Marketing papers, including at least 40 points at 300 level or above, or at the discretion of the Chairperson of Department|
|Internal assessment / examination:||100:0|
Trimesters and Locations
|Occurrence Code||When taught||Where taught|
|18A (HAM)||A Trimester : 26 Feb 2018 - 24 Jun 2018||Hamilton|
The Timetable for 2018 is not available.
Indicative Fees for International Marketing (MKTG553)
Paper Outlines for International Marketing (MKTG553)
The following paper outlines are available for International Marketing (MKTG553).
If your paper occurrence is not listed contact the Faculty or School office.
Other available years: International Marketing - MKTG553 (2017)
Paper details current as of : 26 May 2020 8:32am
Indicative fees current as of : 31 January 2020 4:26pm