Marketing

A Graduate Certificate and Graduate Diploma are available to graduates who have not included Marketing at an advanced level in their first degree. The requirements for the Graduate Certificate and Graduate Diploma are prescribed in the Waikato Management School Student Handbook.

Marketing may be taken as a major for the BMS(Hons) and as a subject for the BCS(Hons) and MMS. A Postgraduate Certificate and a Postgraduate Diploma in Marketing are also available. The requirements for the major, subjects, Postgraduate Certificate and Postgraduate Diploma are prescribed in the Waikato Management School Student Handbook.
Students enrolling in 500 level Marketing papers should normally have a minimum of a B average in undergraduate Marketing papers, with no less than that in 300 and 400 level Marketing papers. All students should discuss their programme with the Management Student Centre before enrolling.
Further details of these 500 level papers may be found in the Waikato Management School Student Handbook.

The Master of Philosophy is a one year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.

The Doctor of Philosophy is a two year research-based degree in which students undertake a programme of approved and supervised research that leads to a thesis which critically investigates an approved topic of substance and significance, demonstrates expertise in the methods of research and scholarship, displays intellectual independence and makes a substantial original contribution to the subject area concerned, and is of publishable quality.